Serviceplan Group USA launches a brand-new website for ARK Investment Management LLC, a global investment advisor focused solely on disruptive innovation. The client team included Serviceplan New York and Neverest, the group’s content arm based in Los Angeles.
The redesign is Serviceplan New York’s first creative project with ARK Invest since winning the account in Nov 2019, and is part of a rebrand designed to provide a more streamlined user experience.
The website is the result of a complete overhaul of the user interface and experience based on the new brand design developed by the group. Featuring an updated aesthetic, original iconography, illustrations, interactive content and animations, the site provides an optimized and unique user journey. Rich media is easily integrated into the site structure, allowing the client to host webinars, video, podcasts and whitepaper downloads through the simple, customized content management tool.
The technical development of the site was executed together with Neverest, the multi-media production company of the Serviceplan Group House of Communication.
See the result here: https://ark-invest.com/