Our vision is to create sustainable, economically successful and fascinating brands for our clients. To do this, we always use the most innovative communication strategies and concepts designed to spark consumer emotions. This also means anticipating changes that characterize our world today and finding extraordinary ways to convey messages to the hearts and minds of consumers. We create innovative, medial and technological relevance for our clients' target groups and guarantee modern, efficient and target-group-specific customer journeys. This vision, making Best Brands out of great brands, is the force that drives us.

We have had a Serviceplan for 50 years. The Serviceplan Group is the largest and most diversified owner- and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan quickly developed its “House of Communication” concept, creating a fully integrated agency model, combining all communication disciplines under one roof. Whether brand strategists, creative, design, media or on-line specialists, dialogue or CRM experts, market researchers, PR consultants or sales professionals, at Serviceplan, everyone works together to achieve a common goal. Serviceplan currently has over 4,100 employees in 38 locations worldwide. In addition to Serviceplan, other corporate brands within the group – the media agency Mediaplus, our digital agency Plan.Net or the decoupling business of Serviceplan Solutions create the House of Communication. The precisely coordinated interaction of more than 40 specialist agencies focused on creativity, technology and media, makes Serviceplan the leading agency group for innovative communication.

The heart of an agency is its people and their individual and specific know-how. The Serviceplan Group has operated consistently as a partner model for more than 20 years. To realize projects successfully, define clear responsibilities and ensure continuity, we are partner-managed. Every group company is managed by one to two managing directors, who are also substantial shareholders, motivating an entrepreneurial approach within their respective companies. This has a direct impact on cooperation with clients. This basic entrepreneurial principle is also communicated to all employees: our individual objectives agreement model "CÏCC" is a bonus system that reflects employee commitment in five areas - Client, Innovation, Internationality, Cash and Colleague. High client satisfaction ratings and sustainable economic success also benefit our colleagues. 

Every market follows concrete rules and is characterized by its own culture. Therefore, an idea is only as good as its implementation in its respective market. Our partner model also applies internationally, where every company in the group is managed by one to two managing directors who are substantial shareholders. The result is an entrepreneurial approach in each company. And our global Key Account Management team, part of the Serviceplan Group holding company, ensures smooth cooperation between the headquarters and individual markets, as well as between markets, maximizing efficiency and minimizing unnecessary overhead costs.

We feel a responsibility for the impact our actions have on people, the environment and finance, because the trust our customers, employees and the public have put in us enables us to make a difference; it enables us to shape and change things. Regarding our colleagues, we strive to employ only the best in the branch, so it is important to us that they are happy working for us in the long term. Therefore, we implement numerous measures to achieve a high level of employee satisfaction, ranging from an extensive campus advanced training program, to different sporting activities, get-togethers for apprentices, breakfasts for newcomers and major events. The topic ‘Work & Family’ is also very important to us. Offers such as Mobile Office, individually agreed on working hours, subsidized lunches and health advice ensure that our colleagues have a good work-life balance. To monitor employee satisfaction, we conduct regular surveys. The share of women in management positions in the Serviceplan Group is currently 30 percent and is steadily increasing. We stand by our recruitment policy and predominantly offer open-ended employment contracts. A communication agency can provide corporate and social impetus. We regularly support campaigns for socially relevant organizations.

To avoid air travel, we give preference to video conferences as far as possible. Our energy efficiency has greatly improved in recent years, for example, due to the use of advanced district heating systems, dispensing with air conditioning systems and using more energy-efficient lighting and hardware. We have also converted to green energy wherever possible and strictly follow the "think before you print" principle. Every location supports the use of public transport. We ensure that our offices are easy to reach by bus and train. We constantly reinvest a significant part of our profits in sustainable growth, progress and employee development. We are independent of external stakeholders, so we are able to make sensible and sustainable decisions on behalf of our company and colleagues. The Serviceplan Group is based on our stable and proven partner model of financially involved managing directors who are obligated to follow joint company guidelines.

Serviceplan is closely connected to art. Art is an expression of creativity and imagination. These qualities are essential in our industry, at our offices and on a daily basis. Without creativity and imagination, finding new ideas and developing innovative communication would simply not be possible. Serviceplan has a contemporary collection of over 250 artworks by 70 artists, which our employees and numerous visitors can see every day in Munich, Hamburg and Berlin. The artists of Serviceplan's collection include Francis Bacon, Stephan Balkenhol, Georg Baselitz, Alexander Calder, Tony Cragg, Rupprecht Geiger, Nikolaus Hipp, Alex Katz, Anselm Kiefer, Heinz Mack, Marino Marini, Jonathan Meese, Georg Meistermann, Victor Mira, Joan Miró, Yoshimoto Nara, Ernst Wilhelm Nay, A.R. Penck, Otto Piene, Serge Poliakoff, Emil Schumacher, Sean Scully, Antoni Tápies, Victor Vasarely, Fritz Winter, Fritz Wotruba and his eminent students.