Serviceplan Group acquires a 30 percent share of Pereira O’Dell.
Munich / New York / San Francisco, 6th October 2020 —
Today, Serviceplan Group and bi-coastal creative agency Pereira O’Dell have announced that they are joining forces in a partnership that will strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach.
With Serviceplan Group´s worldwide network spanning 35 countries and Pereira O’Dell’s US operations rooted in New York and San Francisco, the new alliance strengthens the international reach of both agencies. This partnership will supercharge creative capabilities for Serviceplan and facilitate the global integration of key clients across the network, while giving Pereira O'Dell an international offering for clients in the US.
“For Serviceplan Group, this stake is a strategic step towards increasing our existing global footprint,” said Florian Haller, CEO Serviceplan Group. “Following our long-term international strategy, we believe in our goal to offer our integrated agency concept with creative & content, media & data and experience & technology in all relevant international markets. Our partnership with Pereira O‘Dell is the next logical step forward.”
"We are thrilled about our new partnership with the Serviceplan Group,” said Andrew O’Dell, CEO, Pereira O’Dell. “From our very first meeting, we knew our shared vision of creative excellence, independent spirit and creating a unique global offering, was not only exactly what we wanted for Pereira O'Dell as an agency, but for our clients too. We are looking forward to navigating this next chapter, together.”