Serviceplan Group joins forces with Pereira O'Dell

Serviceplan Group acquires a 30 percent share of Pereira O’Dell.

Munich / New York / San Francisco, 6^th October 2020 —

Today, Serviceplan Group and bi-coastal creative agency Pereira O’Dell have announced that they are joining forces in a partnership that will strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach. 

With Serviceplan Group´s worldwide network spanning 35 countries and Pereira O’Dell’s US operations rooted in New York and San Francisco, the new alliance strengthens the international reach of both agencies. This partnership will supercharge creative capabilities for Serviceplan and facilitate the global integration of key clients across the network, while giving Pereira O'Dell an international offering for clients in the US.

“For Serviceplan Group, this stake is a strategic step towards increasing our existing global footprint,” said Florian Haller, CEO Serviceplan Group. “Following our long-term international strategy, we believe in our goal to offer our integrated agency concept with creative & content, media & data and experience & technology in all relevant international markets. Our partnership with Pereira O‘Dell is the next logical step forward.”