KeyMe
Key copying is a $10B/year industry in the US that has seen no significant innovation in decades. Enter KeyMe, a company that combines robotics and digital scanning technology to create kiosks that enable people to make copies of keys themselves - quickly, accurately, and 24/7.
We created a visually impactful campaign that placed the kiosk in the center of our communication measures, developed a persoanable tone-of-voice and utilized media to communicate multiple reasons why KeyMe is a better way to copy keys.