Professional racecar driver Aurora Straus stars in BMW USA’s ‘Power has Come a Long Way’ ad

BMW USA
BMW USA

BMW’s 2019 International Women's Day creation

For the International Women’s Day 2019, we’ve teamed up with BMW USA to share the inspiring story of Aurora Straus, who began racing cars at the age of 15, making her the only teenage female sports car racer in North America. As a piece of film, we captured striking race shots and an emotional read of her acceptance letter to Harvard University, when she deferred the offer and went on to train and race in the Pirelli World Challenge — one of its youngest competitors in history. 

New York, 8 March 2019 — MEET AURORA

Aurora Straus began racing cars at the age of 15, making her the only teenage female sports car racer in North America. But her ambitions have never been limited to the race track. Also a musician and hard-working student, Aurora graduated high school cum laude and, at 18, was accepted to Harvard University.

She then deferred the offer and went on to train and race in the Pirelli World Challenge — one of its youngest competitors in history.

Today Aurora has taken up Harvard’s offer and studies as a freshman, all while she continues to race around the world.

Aside from being a leading racer and top-tier student, Aurora runs her own charity group for awareness and change called #GirlsWithDrive.

Power doesn’t choose between passions. It chases both. 

This project has come to inspire everyone who touches it, from agency side to the crew bringing it to life. 

And, in an effort to uphold its spirit, we’ve accrued a team of female leaders to help us make this —female director, producer, art director, editor, cinematographer, and more.

SoMe-Spot:

BMW USA

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Contact

Lee Sharrock

Global Communications Officer

+44 730 525 3020